The Path to 2020: Marketers Seize the Customer Experience
The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organizations the most over the next five years. The...
View ArticleProtect Your Brand: The best defense is a good offense
Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These ‘hijack’ attempts...
View Article5 Steps for Competing with Digital Goliaths
Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share everywhere you look. It’s a universal challenge for smaller competitors across many different online sectors to claim...
View ArticleCompetitive Analysis Template Pack
In order to win as a business, you need to analyze your competitors’ strengths, weaknesses, and strategic moves. A complete competitive analysis covers every aspect of the business, from product to...
View ArticleThe Five Steps for Defeating Digital Goliaths
Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share. It’s a universal challenge for smaller competitors across many different online sectors to claim search victory against...
View ArticleStop Overbidding for What’s Yours! Using AI to build brand equity and search ROI
Are you bidding too high for your own brand terms? Or maybe too low? Do you know how to cost-effectively build and maintain brand equity in your search advertising? If you are struggling with the...
View ArticleHow to Look Beyond Google for the Search Intelligence You Need
Do you think Google Ads, Auction Insights and Keyword Planner provide everything you need for paid search success? If you do, think again. Google is actually becoming a black box, shifting its PPC...
View ArticleTrack and measure: A guide to improving your digital performance through...
While gathering analytics data is relatively easy, connecting that analytics data to your digital strategy and organizational goals has proven difficult for many teams. Marketing teams can use their...
View ArticleEnterprise SEO Platforms: A Marketer’s Guide
Find out more about enterprise SEO software platforms, plus the latest trends, opportunities and challenges in this market. read more » Read more at Digital Marketing Depot
View ArticlePaid Search Tactics That Will Give You Brand Dominance in 2023
In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer...
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